ATLETICO MADRID’S asking price to make Joao Felix’s loan to Chelsea permanent has reportedly been set.

Felix swapped the Wanda Metropolitano for Stamford Bridge during the January window, with the cost of the loan fee alone a cool £10million.

2

2

With Atletico Madrid facing the ignominy of failing to qualify for the Champions League, their finances are set to be take a huge blow which will likely see them forced into flogging a number of their highest-earning stars.

This is where Felix comes in. The Portuguese ace’s future at the club was far from certain when he left on loan given his poor relationship with current under-fire boss Diego Simeone.

Indeed, there is a clause in the loan deal which will allow Chelsea to sign him properly, however no fee was agreed.

If he performs well during his loan spell, he could seal a full move to Graham Potter’s side

According to Mundo Deportivo, Atletico are more than happy to let Felix go if their price tag is met.

But meeting their demands will mean Chelsea forking out a British transfer record of £124.5m.

That figure would see Atletico turn a profit on the splashing £115m to get him from Benfica in 2019.

If any club is willing to meet those demands it is Chelsea, who set a new bar for both a single player transfer fee and for money spent in a single window last month.

The  £107m spent on Enzo Fernandez fueled a splurge of £326m on transfer fees in January alone, seeing Todd Boehly’s total outlay on transfers since taking over eclipse the  £600m mark.

And their lavish spending has seen them top the list for worst net spend since 2018/19.

Felix has already cost the Blues £3m in unused wages after he was sent off for a reckless challenge on his debut against Fulham.

The 23-year-old is set to return following his suspension when Chelsea visit West Ham on Saturday.

Selling Felix would give Atletico the flexibility to move for a number of targets, namely Leicester star Caglar Soyuncu or Marcus Thuram.